Ok, it is time for us to be honest. Even though all the tech gurus are saying "Open an online store" and they point to the many successful e-commerce stores. Just to sweeten the story they tout that e-commerce is emerging in the Caribbean and the time to start is now. But one aspect of e-commerce that is never highlighted is the fact that running an online store is HARD !!!

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I am not very creative. Actually, I have creative vision but don’t have the skill to execute. Photoshop and Illustrator are by no means my favourite tools, but I do have ideas, and sometimes I need someone skilled with those tools to realize and execute my vision. I am not alone in this lack of a specific skill. Some are great in design but may not have the tech-savvy to launch their online store, or